28 Jul 5 Ways to Outshine the Competition with Die-Cut Signs
Die-cut signs offer a great way to elevate your business’s visibility and make a lasting impression. Whether promoting products or services, announcing events, or enhancing your brand’s presence, die-cut signs leave a lasting impression.
Die-cutting is a broad term that refers to a process in which you use a machine to mass-produce cut-out shapes. This saves time and guarantees professional, consistent results every time without using scissors, stencils, or a craft knife.
The five tips below will help you use die-cut signs to stand out and leave a lasting impression.
1. Material Matters
Die-cut signs can be made from various materials, including plastic, metal, and wood.
The material you choose will depend on the look you’re going for and the environment your signs will be displayed in.
2. Select an Eye-Catching Die-Cut
The die-cut shape of your sign offers boundless creative opportunities.
You can choose a simple shape, such as a rectangle or a circle, or get more elaborate with a custom die-cut. Here are some ideas to inspire you:
- Your logo or other iconic images, e.g., A cut-out of a mermaid in a Starbucks.
- Silhouettes of your products or services, e.g., a cupcake for a bakery or an airplane for a travel agency.
- A shape that evokes your values, e.g., a leaf-shaped sign for an eco-friendly product.
A company that does this well is Starbucks. Their stores often have signage replicating the green and white round mermaid logo on their cups and packaging.
3. Find the Perfect Printing Method
Die-cut signs can be printed in various ways, including offset, digital, and screen printing.
The printing method you choose will depend on your budget and the look you’re going for.
4. Keep Your Text Clear and Concise
Brevity will ensure that your message on your die-cut is easy to read and understand.
Grab the attention of prospective customers quickly with strong words that prompt a call to action.
5. Use High-Quality Materials
Investing in durable materials ensures that your die-cut signs withstand the test of time, making a lasting impression for years to come.
Following these tips, you can create die-cut signs to help your business stand out and attract new customers.
Ready to make your business shine? Visit us online or come by our shop to try this creative marketing method!