23 Oct A 5-Minute Print Proof That Prevents Costly Mistakes
The file looks finished. The deadline is close. You’re ready to send it over. Before you do, give it five more minutes....
20 Oct The Spooky Truth About Poorly Designed Print Handouts
Your handout shouldn’t make customers work for the message. But that happens more often than you might think....
16 Oct More Than Copies: Creative Short-Run Color Printing Ideas
A print idea doesn’t need a huge audience to be worth doing. In fact, some projects are better because the quantity stays small....
13 Oct Why Simple Print Pieces Often Get Better Results
A flyer that gets printed and distributed this week has a chance to work. The elaborate marketing piece still circling through another round of revisions doesn’t....
09 Oct Why Quick-Print Pieces Still Deliver Real ROI
Not every marketing win starts with a major campaign. Sometimes the most useful piece is also the simplest: something your customers can pick up, keep, refer to, or act on right away....
06 Oct Are You Overthinking Your Print Design? Probably.
You’ve changed the headline three times. Moved the logo. Moved it back. Tried another photo....
02 Oct Color Done Right: 4 Print Design Mistakes to Avoid
Your flyer looks sharp on screen. The colors are bright, the photos are clear, and the headline stands out....
29 Sep One Campaign, Multiple Touchpoints: Make Print Work Together
Think about the last marketing campaign that caught your attention. Chances are, you didn't respond because you saw one advertisement....
25 Sep Designing for Small Spaces: Big Impact in Compact Print
Some of the hardest design work happens on the smallest pieces. That might sound backwards....
22 Sep Don’t Just Announce, Influence: Print That Inspires Action
Have you ever noticed how some marketing pieces seem to disappear the moment you look at them? The design might be polished....