20 May The Power of Promotional Products
When it comes to marketing, it makes sense to invest creatively and effectively. In 2022, on average, companies spent about 9.5% of their total revenue on marketing budgets.
Promotional products represent a strategic option, with 85% of people saying they are more likely to do business with a company after receiving such items. These products range from everyday items to unique gifts, all customizable with your company’s logo, slogan, or colors. They come in various sizes and styles to meet diverse needs and budgets, making them a versatile choice for enhancing brand visibility and engagement.
Read on to learn some of the best promotional product benefits!
1. Brand Visibility
The first significant benefit of using promotional products is increasing your brand visibility.
Whether you think of it as brand visibility, brand recognition, customer awareness, or simple advertising, handing out products that carry your company’s logo, name, or colors will create more opportunities for everyday consumers to encounter your company.
Promotional products can be given away at career fairs, trade shows, company events, or even in-store to spread brand visibility through your employees and potential customers.
Whenever someone sees your company name or logo, whether posted on a full-sized billboard or printed onto someone’s water bottle, it still serves to spread the word about your brand and familiarize more consumers with it.
2. Customer Loyalty
Although marketing campaigns often focus on catching the interest of new, prospective customers, it’s also essential to maintain contact with your existing customers.
One way to do this is by supplying them with a useful item they will continue using daily. Each time they use that tote bag, coffee mug, pen, or water bottle, they will be reminded of your company. This practice establishes a more personal connection with your customers, keeping your company fresh on their minds and making them feel more cared about by your company.
3. Cost-Effective Marketing
Promotional items are highly cost-effective marketing tools, offering long-term exposure and brand reinforcement.
These items are typically retained for long periods, providing continuous brand reminders to users and those around them. Moreover, the cost per impression for promotional items is generally low, as they are frequently used and visible to a broad audience. Additionally, these products are highly customizable, allowing size, quality, and type adjustments to fit various budgets, further enhancing their flexibility and appeal in marketing strategies.
Visit our website today to connect with us for personal assistance creating high-quality promotional material and any other marketing needs you might have!