25 Feb From Mailbox to Checkout: EDDM Tactics for Restaurants and Retail Stores
The goal for restaurants and retail stores is clear: drive more local traffic, attract new customers, and boost sales. But with so many marketing options available, how do you ensure your message stands out and connects with your audience?
Every Door Direct Mail (EDDM) offers a powerful solution. By delivering your message directly to local mailboxes, EDDM helps businesses target their ideal audience and generate results that go beyond the mailbox. Whether you’re a restaurant promoting a weekend special or a boutique announcing a seasonal sale, EDDM can take your marketing to the next level.
Why EDDM Works for Restaurants and Retail
EDDM offers unique advantages for restaurants and retail businesses:
- Reach the Right Audience: Target specific neighborhoods and demographics to ensure your message reaches the customers most likely to engage.
- Tangible Marketing: Physical mail creates a lasting impression by engaging multiple senses.
- Cost-Effective Campaigns: EDDM eliminates the need for a mailing list, making it an affordable choice for local businesses.
- Versatile Applications: Whether you’re driving foot traffic, promoting an event, or offering discounts, EDDM can adapt to your marketing needs.
How Restaurants and Retailers Can Use EDDM
Ready to put EDDM to work for your business? Here are strategies to create campaigns that deliver results:
1. Promote Limited-Time Offers
Encourage immediate action with time-sensitive deals like discounts, coupons, or buy-one-get-one promotions. For example:
- Restaurants: “Bring this mailer in for 15% off your next meal.”
- Retailers: “Exclusive sale this weekend—20% off for mailer holders only.”
This approach aligns with a traditional sales funnel: the mailer acts as the top of the funnel, capturing attention and encouraging recipients to take the next step—visiting your store or restaurant. Once they’re on-site, they’re more likely to convert, whether it’s ordering a meal or purchasing a product.
2. Announce a Grand Opening or Event
Draw a crowd to your new location or special event by using EDDM to invite your community.
Use bold visuals, clear details, and incentives like free samples or exclusive discounts to encourage attendance.
3. Highlight Your Unique Value
Tell recipients what sets you apart.
For restaurants, feature your signature dishes or chef specials.
For retailers, showcase new arrivals or unique product categories. Make your message personal and compelling.
4. Build Loyalty with Repeat Customers
Send mailers designed to reward existing customers and encourage repeat visits.
Include a loyalty punch card, a thank-you discount, or an invitation to a customer appreciation event.
5. Partner with Local Businesses
Collaborate with complementary businesses to share the cost and effort of an EDDM campaign. For example:
- A café and a bookstore could co-promote with a combined discount.
- A boutique clothing store and a salon could offer a package deal for a coordinated shopping and pampering experience.
Why Partnering with a Professional Printer Makes a Difference
Executing an effective EDDM campaign doesn’t have to feel overwhelming. When you partner with a professional printer, you gain:
- Expert Guidance: We’ll help you with everything from selecting routes to creating standout designs.
- Flawless Execution: Your mailers will be printed, bundled, and delivered with precision.
- Creative Support: Need help with design? We’ll ensure your mailers grab attention and perfectly reflect your brand.
Turn Your Mailers into Sales Today
Your local community is full of potential customers waiting to discover your business. With EDDM, you can reach them directly, delivering messages that inspire action and build long-term relationships.
Contact us today to start your EDDM campaign and drive more customers to your restaurant or retail store.