22 May Do Tear-Offs Really Work? Response-Driven Print Campaigns
How do you make it easier for someone to respond? That’s where tools like tear-off tabs, QR codes, coupons, and short URLs come in. ...
19 May What Memorial Day Can Teach Us About Respectful Marketing
Not every holiday calls for the same kind of message. Memorial Day is a good example of that. For many people, it marks the start of summer. ...
15 May Why Some Local Promotions Get Ignored And Others Get Remembered
You’ve probably seen it before. A flyer, postcard, sign, or door hanger tries to cram in every service, every phone number, every selling point, and every possible offer....
12 May How Service Businesses Use Door Hangers to Book Jobs
Most service businesses don’t need to reach everyone. They need to reach the right homes in the right area at the right time. ...