22 Sep Comparing Direct Mail and Email Marketing
Did you know the colors you select for your flyers can be the difference between them getting noticed or not?...
29 Aug Myth or Legend: Understanding the Power of Direct Mail
In a world where everyone is glued to the screens of their smartphones and tablets all day long, it can be easy to underestimate the power of something like direct mail marketing. It would also be a mistake!...
18 Jul Every Door Direct Mail (EDDM): What It Is and How to Use It
In today's digital world, most of the messages we receive as consumers come from online platforms. However, leveraging traditional methods of communication is still effective for reaching customers. According to Newswires, direct mail boasts an average response rate between 2.7% and 4.4%, while email only...
20 Jun 7 Top Tips to Create Customer Loyalty Through the Mailbox
You need to build loyalty and trust with your clients when bringing in business. This will keep them coming back. Doing so isn’t hard, especially when you use direct mail....
06 Jun 5 Statistics That Show Combining Direct Mail with Email Really Makes a Difference
The combination of direct mail and email can be a powerful marketing strategy. Not only does it help you connect with more potential customers, but evidence suggests that combining the two forms of media can even increase response rates....
02 Jun 5 Sense-ible Tricks to Getting Your Direct Mail Read
In the modern world that we live in, most consumers get constantly bombarded with sensory and visual information through online platforms. ...
08 May 8 Special Day-Themed Direct Mail Campaign Ideas for Summer
Summer is approaching, and along with the warm weather come dozens of opportunities for your company to connect with customers!...
28 Feb 4 Top Reasons to Use Direct Mail to Help Build Your Brand
It would be best to build brand awareness when you start a business or revamp its image. So what's the best way to do this?...
18 Feb 8 Direct Mail Mistakes to Avoid
You know you need to do direct mail. After all, it’s been proven to be effective in getting the word out about your business, and it’s economical. Not only that, but it’s trackable to some extent....
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