20 May From Protection to Promotion: The 3 Levels of Packaging
Your company’s packaging design plays a vital role in your marketing efforts....
20 May The Power of Promotional Products
When it comes to marketing, it makes sense to invest creatively and effectively. In 2022, on average, companies spent about 9.5% of their total revenue on marketing budgets....
20 May 5 Tips for Incorporating Storytelling into Print Marketing
Everyone resonates with a good story. Whether funny, sad, or utterly ridiculous, stories have a unique power to stick with us forever....
20 May 9 Steps for Planning a Seasonal Marketing Campaign
Seasonal marketing campaigns capitalize on the unique opportunities presented by specific times of the year, such as holidays, changing weather, or cultural events....
26 Mar What’s the Difference Between Glossy and Matte Finishing?
When it comes to marketing for your company, direct mail can be a powerful tool....
22 Mar Brand Consistency Across Print and Digital Channels: Best Practices
59% of global shoppers prefer buying new products from brands that are familiar to them....
19 Mar How Print Marketing Enhances Customer Engagement
Print marketing plays a crucial role in effectively communicating with your current and potential customers. Author and motivational speaker Jim Rohn once said, "If you just communicate, you can get by. But if you communicate skillfully, you can work miracles," highlighting the importance of connecting...
15 Mar 3 Types of Monthly Mailings to Connect and Engage with Your Audience
People love to receive physical mail. In fact, 70% of people said mail, rather than email, gave them a better impression of the company that sent it. ...
12 Mar Effective Sales Collateral: Creating Print Materials That Close Deals
Many may overlook the power of printed sales collateral in today's digital world. However, print materials remain crucial in closing deals and converting leads into customers....
08 Mar Effective Copywriting for Print Marketing
Print marketing offers a tangible experience that digital advertising can't replicate. By combining eye-catching design and compelling copy, print ads can create a lasting impression on potential customers....